Your privacy is a fundamental commitment at 11x666, not an afterthought. This Privacy Policy explains exactly what personal data we collect, why we collect it, how we use and protect it, and the rights you hold over your own information. We encourage every user — from Karachi to Islamabad — to read this document in full.
All personal data is stored on encrypted servers protected by 256-bit SSL. Access is restricted to authorised personnel with a legitimate operational need — not available to general staff or third parties.
11x666 does not sell, rent or commercially transfer your personal data to any third party for marketing or advertising purposes. Your information stays within our controlled operating environment.
You have the right to access, correct, export or request deletion of your personal data at any time. Submit a request via our support channel and we will respond within the timeframe specified in this Policy.
We collect only the data we genuinely need for defined purposes — account management, KYC verification, fraud prevention and service improvement. We do not collect data speculatively or in excess of operational requirements.
We use cookies and similar tracking technologies strictly for session management, platform performance and basic analytics. We do not use third-party advertising cookies that profile you across unrelated websites.
You may opt out of non-essential communications — such as promotional emails — at any time. Operational communications necessary for account security and regulatory compliance remain active regardless of preferences.
This Privacy Policy ("Policy") is issued by 11x666 ("we", "us", "our", "the Operator", "the Platform") and applies to all personal data collected from individuals ("you", "User", "Player") who access or use the website at https://11x666.cam, including all associated services, features, games and content made available thereunder.
By registering an account, making a deposit or otherwise using the 11x666 platform, you acknowledge that you have read and understood this Policy and consent to the collection and processing of your personal data as described herein. If you do not agree to this Policy, you must discontinue use of the platform immediately.
Note for Pakistani Users: This Policy is written to reflect internationally recognised data protection principles. Pakistan's Personal Data Protection Bill and associated regulations may apply to your use of this platform. We encourage users in Karachi, Lahore, Islamabad, Rawalpindi, Faisalabad, Multan, Peshawar and all other regions to review applicable local data protection legislation independently. This Policy does not constitute legal advice.
This Policy should be read alongside our Terms & Conditions and Responsible Gambling Policy, both of which form part of our overall user agreement framework.
The following definitions apply throughout this Policy:
We collect personal data through several channels: directly from you during registration and account use, automatically through platform interaction, and from third-party verification service providers. The table below summarises the categories of data we collect and their sources.
| Data Category | Examples | Collection Source |
|---|---|---|
| Identity Data | Full legal name, date of birth, CNIC number, scanned identification documents | Provided by you at registration and KYC |
| Contact Data | Email address, phone number, residential address, city (e.g., Karachi, Lahore) | Provided by you at registration |
| Financial Data | Payment method details, deposit and withdrawal amounts in PKR, transaction reference numbers | Provided by you via cashier; received from payment processors |
| Account Activity Data | Login history, session duration, games played, wagers placed, betting preferences | Automatically collected during platform use |
| Technical Data | IP address, device type, browser type and version, operating system, screen resolution | Automatically collected via server logs and cookies |
| Communication Data | Support chat transcripts, email correspondence, feedback submissions | Provided by you during support interactions |
| Verification Data | Results of third-party identity checks, age verification outcomes, fraud screening results | Received from authorised KYC and AML service providers |
We do not collect racial or ethnic origin, political opinions, religious beliefs, biometric data (other than identity document images for KYC), or health data except where directly relevant to a responsible gambling intervention initiated by you.
We rely on the following lawful bases to process your personal data. At least one of these bases applies to every processing activity described in this Policy:
We use the personal data we collect for the following defined purposes only. We do not use your data for any purpose incompatible with those listed below without first obtaining your consent or establishing a new lawful basis.
To create, maintain and administer your 11x666 account; to authenticate your identity at login; to process deposits and withdrawals in PKR or other currencies available in your cashier; and to communicate essential account information such as security alerts, balance notifications and policy updates.
To verify your identity, age (18+ only, or higher minimum where required) and residential address in fulfilment of regulatory and licensing obligations. KYC data — including CNIC copies and proof of address documents — is processed securely and retained for the period specified in Section 7 of this Policy.
To detect, investigate and prevent fraudulent transactions, money laundering activity, bonus abuse and other prohibited conduct as defined in our Terms & Conditions. This includes automated screening of transactions against risk models and, where required, manual review by compliance personnel.
To identify behavioural patterns that may indicate problematic gambling activity and to provide appropriate interventions, including account limit suggestions, cooling-off reminders and self-exclusion prompts. This processing is conducted in your interest and is not used for any commercial profiling purpose.
To receive, investigate and respond to support enquiries submitted via email or live chat, including queries relating to deposits, withdrawals, bonus terms, game outcomes and account security. Support is available in English and Urdu.
To analyse aggregated, anonymised usage patterns for the purpose of improving platform performance, game selection, interface usability and overall user experience. Individual users are not identified in analytics reports used for product development decisions.
With your explicit consent, to send you relevant promotional communications regarding offers, new games, sports events (such as PSL fixtures or ICC tournaments) and platform updates. You may withdraw this consent and unsubscribe from promotional communications at any time without affecting your account standing.
11x666 does not sell, rent or commercially transfer your personal data to any third party. We may share your data with the following categories of recipients only to the extent strictly necessary for the purposes described in this Policy:
No Third-Party Marketing Transfers: We will never share your email address, phone number or personal profile with any third party for marketing, advertising or commercial profiling purposes without your explicit consent. This commitment is unconditional.
We retain personal data only for as long as is necessary for the purposes for which it was collected, or as required by applicable law or licensing obligations. The general retention principles we apply are as follows:
Upon expiry of the applicable retention period, personal data is securely deleted or anonymised in accordance with our internal data lifecycle management procedures.
11x666 implements a range of technical and organisational measures to protect your personal data against unauthorised access, accidental loss, alteration or disclosure. These measures include:
Your Responsibility: While we invest substantially in platform security, you also play a critical role. Never share your password with anyone — 11x666 staff will never ask for your password by email or chat. Use a unique, strong password for your account and enable 2FA where available. If you suspect your account has been accessed without your authorisation, contact our support team immediately.
11x666 uses cookies and similar technologies (including local storage and session tokens) to ensure the platform functions correctly, to remember your preferences, and to understand how users navigate across our pages. We do not use third-party behavioural advertising cookies.
Required for the platform to function. These include session authentication tokens, security tokens and load-balancing cookies. These cannot be disabled without preventing core platform functionality, and no consent is required for their use under the lawful basis of contractual necessity.
Used to remember your preferences, such as display language (English or Urdu), odds format (decimal) and any responsible gambling tool configurations you have set. These improve your experience but are not essential to platform operation.
Used to collect aggregated, anonymised data about how users interact with the platform — which pages are visited most frequently, how long sessions last, and where users encounter difficulties. This data informs platform improvements and does not personally identify individual users in our reports.
You may control non-essential cookie categories through your browser settings. Most major browsers — including those commonly used in Pakistan on Android and iOS devices — allow you to delete existing cookies, block future cookies or receive alerts before a cookie is stored. Please note that disabling essential cookies will impair your ability to use the platform.
Subject to applicable law and the legitimate interests of the Operator (including regulatory retention obligations), you hold the following rights in respect of your personal data held by 11x666:
Request a copy of all personal data we hold about you, along with information about how it is used and shared.
Request correction of any inaccurate or incomplete personal data in your account records.
Request deletion of your personal data where we no longer have a lawful basis to retain it, subject to regulatory retention requirements.
Request that we limit processing of your data to storage only while a dispute or correction request is being resolved.
Request a structured, machine-readable copy of personal data you have provided to us, for transfer to another service provider.
Object to processing conducted on legitimate interests grounds, including profiling for responsible gambling monitoring purposes.
Withdraw consent for any processing activity based on consent (such as promotional emails) at any time without penalty.
Request human review of any significant decision made about your account by automated means, such as KYC screening outcomes.
To exercise any of the above rights, contact our support team at the address provided in Section 14. We will acknowledge your request within five (5) business days and provide a substantive response within thirty (30) days, except in cases of exceptional complexity which may require up to ninety (90) days.
11x666 is strictly an adults-only platform. We do not knowingly collect personal data from individuals under the age of 18, or under any higher minimum age required by the Operator's licensing jurisdiction or applicable local law.
If we become aware that personal data has been collected from a minor, we will take immediate steps to delete that data and close the associated account. Any winnings accumulated during the period of underage use may be forfeited in accordance with our Terms & Conditions.
Parents and Guardians: If you believe a minor in your care has registered on this platform, please contact our support team immediately at [email protected]. We will prioritise the investigation and closure of any such account.
The 11x666 platform and its operational infrastructure may involve the transfer of your personal data to servers or service providers located in jurisdictions outside Pakistan. Where such transfers occur, we ensure that appropriate safeguards are in place to protect your data to a standard equivalent to the protections described in this Policy.
Safeguards for international data transfers may include contractual data processing agreements incorporating internationally recognised standard clauses, transfer impact assessments, and supplementary technical protections such as end-to-end encryption.
You may request information about the specific safeguards applied to any international transfer of your personal data by contacting our support team at the details provided in Section 14.
We reserve the right to update, revise or replace this Privacy Policy at any time to reflect changes in our data processing practices, applicable legislation, licensing requirements or operational structure. Material changes will be communicated to registered users by prominent notice on the platform and, where practicable, by email to the address registered to your account, with a minimum of seven (7) days' advance notice.
The "Last Updated" date at the top of this page reflects the most recent version of the Policy. Continued use of the platform following the effective date of any amendment constitutes your acceptance of the revised Policy. If you do not accept the revised terms, you must close your account and discontinue use of the platform.
We recommend bookmarking this page and reviewing it periodically to remain informed of any changes to how your personal data is handled.
For any questions, concerns or requests relating to this Privacy Policy or the handling of your personal data — including to exercise any of the rights described in Section 10 — please contact our support team using the details below. We treat all privacy-related enquiries with priority and full confidentiality.
Privacy & Support Contact:
Response Commitment: We acknowledge all privacy enquiries within 5 business days and provide a full response within 30 days (up to 90 days for complex requests).
Operating Hours: 24 hours a day, 7 days a week
Support Languages: English and Urdu
When submitting a data rights request, please include your registered email address, the nature of your request and, where applicable, the specific data you are requesting access to or deletion of. We may need to verify your identity before processing certain requests to protect against fraudulent access.
Now that you understand how 11x666 handles your data, explore everything our platform has to offer — from PSL and ICC cricket betting to live dealer tables and hundreds of games — with the confidence that your information is in safe hands.
18+ only, or the higher minimum required by the operator/license jurisdiction. Local laws may restrict participation. Gambling can be addictive — play responsibly.